The project “Strengthening the Research Capacity of Turkey in Innovative Business Models for the Hospitality Sector (REMODEL)” is a three-year HORIZON project funded by the European Union Research and Innovation programme under the call for HORIZON-WIDERA-2021-ACCESS-03-01. REMODEL aims to strengthen R&I capacity and skills of Bursa Uludağ University (BUU) through leveraging the experience and state-of-the-art knowledge and tools made available by twinning partners Universitad de Leon (ULE) and Atlantic Technological University (ATU). Administration of EU R&I programmes, thanks to the training and networking programmes implemented in REMODEL.

A novel Business Model Innovation (BMI) laboratory will be created and become instrumental for the execution of the Research part of the project by applying the acquired knowledge and skills in consumer behavioural analysis, neuromarketing, leadership and entrepreneurship gained by

BUU to the development of innovative business models for 10 Turkish SMEs in the hospitality sector in the context of COVID-19 pandemic. A long-term scientific strategy will be developed including staff exchanges, the definition of joint R&I programmes related to BMI and the creation of an international master on business management in the hospitality sector.