Creating innovative business models is important; but ensuring their flexibility for the changing economy is much more important.

Analysing Consumer Insight is the key factor for implementing successful strategies in the Tourist sector. The focus of our research is current challenges in hotels and restaurants, combining diverse methodologies to provide the best customer experience.

The BMI Lab at Uludag University will provide best practice in knowledge transfer from higher education to industry.

Application of statistical methods in company data contributes to prediction of financial failure & measurement of financial success; hence highly supports decision making processes.

The establishment of the Business Model Innovation Laboratory is an expression of the project's commitment to fostering creativity. This laboratory aims to develop pioneering approaches to meet the changing needs of SMEs.

A well-designed organizational structure is a fundamental component for the successful completion of a project. This structure ensures teams work systematically, strengthens communication, and enables the effective utilization of resources.

Accurately identifying and understanding target audiences is of great importance for the success of a project. This is because when project objectives, activities, and communication strategies are aligned with the desires and needs of the target audience, the likelihood of achieving the intended impact, adoption, and sustainability of project results increases.