Vısıtıng lecturer
Universidad de leon
SOFÍA BLANCO-MORENO
Sofía Blanco-Moreno is a Marketing and Tourism expert with a specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD student and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels. She has received several research awards, such as the best communication at the AIRSI and AIM 2023 conferences, I UAM-ASSECO Business Case Award 2022 and “Proof of concept” within the University-Business Knowledge Transfer Plan for the platform Photo Data Tour Analytics. Regarding her professional training, she has taught web scraping and artificial intelligence analysis courses at different universities such as Lleida, Zaragoza, Valencia and Valladolid, as well as in the REDINTUR network and the European university EURECA.
The topic of the visiting lecture was “Web scraping fundamentals for structured data” on May 9th, 2024.
The content of the visiting lecture hosted by the Bursa Uludag University is as follows:
- Understand what web scraping is, and differentiate between web crawler and web scraper.
- To know the main free and paid tools for web scraping.
- How to download data from tourist platforms like Tripadvisor.
- How to download data from social media platforms like Instagram or Twitter.
This workshop aims to learn about the web scraping data download technique, as well as explore the main tools that allow data downloading on websites. At the end of the workshop, attendees should be able to download data from websites related to sustainability and tourism, and create databases to apply in their own research areas.
Aroa Costa-Feito and Sofía Blanco-Moreno together with REMODEL Project Coordinator Prof. Aylin Poroy Arsoy and REMODEL researchers visited Bursa Uludag University Faculty of Economics and Administrative Sciences Dean Prof. Kadir Yasin Eryiğit. Dean Eryiğit stated that visiting lectures provided invaluable contributions for PhD students and early-stage researchers, thanked to Aroa and Sofía.
